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GREAT Articles |
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Periodically
uknowbiz
Community
will be publishing articles about successfully
building
GREAT
business.
These articles will emphasize key things
you should be aware of while building your own ventures. |
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> Getting New Customers
Magic key for business success! Guaranteed new Customers for life! It is all about the system! Build it one block at the time. After all, it is not all that hard!
Why is it important?
Getting New Customers is like food and water to the human body.
No water and food, we start feeling thirst and hunger. If it lasts, dehydration and pain in the stomach come. If it continues, we start loosing weight, sickness is around the corner. Eventually we would not feel all that well. In no time we could be out of business. It is that simple! No sales, no business!
Experience shows, many people do not pay due attention to Getting New Customers.
Many struggle in terms of how to do it. Many try and go for it. Very quickly frustration and disappointment gets to them.
At the same time, way to do it successfully does exist! Before we take a closer look into this we need to take few steps back. Let’s explore some of the business basics.
Cost of Sale!
Buy new customers! Sounds strange? To buy new customers?
Common sense says it all. For a new sale to happen we need to:
> find potential customers
> somehow communicate with them
> get their attention
> present our story
> spark their interest
> have them evaluate our offer
> convince them to buy from us.
Few things in the mix for a new sale to happen.
If you measure, there are costs involved in all of this. Preparing and printing brochures, flyers, web site, ads, commercials, delivering messages, showing and demonstrating products, convincing. All of this adds up and creates the cost of getting a new customer.
Experience shows, we cannot be shy about paying the price to win new customers.
We need to do it concisely, upfront and NOW! The sooner it happens, the sooner you would get to new customers.
Clients for Life
The ‘price’ for Getting New Customers is real. In many cases it is sizable and cannot be ignored.
Why not make the most out of it? Getting new business from an existing customer is several times easier, faster, less expensive and demanding. Typically the cost of selling to an existing client is 5-10 fold less.
Have you tried to estimate value of one of your customers over 5 years or 10 years? How much business would you be able to get from one average client over a life time? These numbers are hard to ignore. If you multiply that by 100 or 1000 clients, there is a very successful business.
Not to forget, satisfied clients recommend their suppliers to business acquaintances, friends and family. Over a life long relationship one client may bring on average 5-10 new clients. This is very simple math!
In summary, there is a cost involved to get a new client. We are paying this willingly, upfront and NOW. Each new client will give us a significant amount of business over their life time. They will bring us upwards of 10 new clients. Simple logic!
Now that we have covered Cost of Sale and Clients for Life, we are ready to take a closer look into the system of Getting New Customers.
Getting New Customers is a System!
How would this sound: “Guaranteed New Customers!” Would you go for it?
Like anything in life that produces lasting results, there must be a well defined and working system behind it.
Key building blocks are:
> your business/product value proposition
> identifying potential customers
> messages and incentives
> communication with potential customers
> getting their attention and interest
> letting them experience your products
> qualifying their needs
> following up on their requests
> winning new sales.
All of this may sound as a lot! No worries. When you do it few times, it all comes together. Very quickly it will become second nature to you. You will build your very own highly effective system for Getting New Customers!
Great news! There are many technology tools that simplify and automate Getting New Customers.
QuickStart in Getting New Customers!
We have seen business people
who have been very successful in Getting New Customers. When they are pressed hard to get new sales, they go and just do it. And they get results! Here are some of the ways to get new customers quickly.
value Calling! The fastest and easiest way to get new customers is to get on the phone and start calling. You or your telemarketer. Call potential prospects and you will get to the people that may need your products and services.
Broadcasting! Prepare a nice flyer or an e-mail or a fax brochure with your promotions and start distributing it to potential customers. And people will respond.
Put an ad! People do read magazines and newspapers. And do see advertisements. And do call if you hit on their needs.
So when this is all that simple why do so many people struggle with Getting New Customers?
Reasons why it does not work?
There are several reasons why many attempts fail. Lack of understanding of the importance of Getting New Customers, not enough attention and effort dedicated to it, doing it ad hoc, lack of knowledge how to do it successfully, lack of focus on results, being too busy with many other things business requires you to do.
How does it work?
The answer is in the system! The system would make sure all bases are covered.
First, make sure you are talking to the right audience in the way they
will relate to.
Second, let them experience your products to create an emotional bond.
Third, qualify their needs and follow up on a regular basis.
The system can be built one block at the time. Grow and evolve with it!
Building your own system for Getting New Customers is a lot of fun!
Your final outcome, Guaranteed New Customers, for Life!
It is just a GREAT beginning!
Pre-subscribe for
Getting New Customers SYSTEM
presentation by following
the
link
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